Prebid, an open source programmatic advertising framework, has made a profound impact on the global advertising industry. It is primarily used to enable Header Bidding, an ad bidding strategy that allows multiple demand-side parties to bid simultaneously for ad space, thereby increasing publishers' ad revenues. prebid provides a set of tools and rules that enable publishers, demand-side parties, and ad tech providers to bid on ads in a fair and transparent environment. It supports a variety of ad formats and device types, including desktop, mobile and video ads.
Recently, Bluesea, the world's leading ad tech company, announced that it is joining Prebid, a decision that will undoubtedly have far-reaching implications for its partners.Bluesea's move not only recognizes Prebid's open source ethos, but is also a commitment to its partners to provide more efficient and fairer ad serving.
The significance and value of Bluesea joining Prebid is mainly reflected in the following aspects:
Improving advertising efficiency
Prebid's header bidding strategy improves the efficiency of advertising because it allows multiple demand-side bids to be made at the same time. This means that Bluesea's partners can acquire more advertising space in a shorter period of time.
Increase ad revenue
Since Prebid's bidding environment is fair and transparent, it can help Bluesea's partners increase ad revenue. This is because in such an environment, the price of advertising space is determined by the market, not by a single demand side.
Optimize advertising strategy
Prebid provides a set of tools and rules that can help Bluesea partners optimize their advertising strategy. This includes choosing the most appropriate ad formats and device types, as well as developing the most effective bidding strategy.
For Bluesea partners, the addition of Bluesea to Prebid will bring the following value:
Increased trust: Bluesea joining Prebid demonstrates its commitment to providing fair and transparent ad serving. This will increase partners' trust in Bluesea and further deepen the relationship.
Enhance advertising effectiveness: Due to Prebid's header bidding strategy, partners' ads will have higher exposure and click-through rates, thus increasing the effectiveness of their ads.
Increase ad revenue: In Prebid's fair and transparent bidding environment, partners will get higher prices for their ads, thus increasing ad revenue.
Overall, Bluesea joining Prebid is an important strategic decision that will have a profound impact on its partners. It will not only increase Bluesea's credibility, efficiency and revenue from advertising, but will also help partners optimize their advertising strategies and improve ad effectiveness. We have reason to believe that this decision by Bluesea will bring great benefits to its partners and drive the development of the whole industry.