^{It’s thrilling to announce that BlueSea SDK, the emerging mobile advertising platform, has been officially certified by IAB Tech Lab for the Open Measurement initiative (OM SDK). The certification will enable advertisers to measure the viewability of the app inventory as well as enhance trust and transparency in digital advertising.}

_{What Is This Certification?}

_{The Open Measurement SDK (OM SDK) from IAB Tech Lab is an industry-standard solution that brings transparency and trust to digital advertising measurement. It enables advertisers to verify their ads are being seen by real people}^.

_{The certification validates the BlueSea Ads SDK meets the rigorous technical standards required to support accurate viewability and impression measurement across mobile environments.}

_{How Advertisers Benefit?}

_{Transparency & Trust. With standardized measurement signals, advertisers gain a more accurate understanding of how their ads are performing across different publishers and platforms. Additionally, advertisers can confidently compare performance data across multiple partners, reducing discrepancies and enabling better-informed investment decisions. This leads to more efficient budget allocation and improved return on ad spend.}

Fraud mitigation. By integrating with trusted verification vendors, OM SDK allows advertisers to detect invalid traffic and ensure their ads are viewed by real users in brand-safe environments.

_{How Publishers Benefit?}

_{Unlock potential revenue. Publishers who adopt OM-compliant SDK will increase their attractiveness to premium advertisers who prioritize transparency and standardized measurement, and achieve higher CPMs}

_{About BlueSea}

_{BlueSea is a programmatic, data-driven, independent advertising platform committed to helping clients bridge the gap between the world's most lucrative markets. We provide various integration options for partners: mobile ads SDK, oRTB, Prebid and Vast Tag. If you want to unlock new revenue potentials, please contact us: marketing@blueseasx.com}